Final answer:
Sky's goal in creating ads is best described as ‘b. Rhetorical purpose,’ which is the reason for communication, aiming to persuade the audience to purchase the marketed cereal.
Step-by-step explanation:
The term that best describes Sky’s goal for the message in each of the ads for breakfast cereal companies would most likely be b. Rhetorical purpose. This is because Sky's main objective is to persuade the audience to buy the cereal, which aligns with the definition of rhetorical purpose: the reason or reasons for communication.
In the context of advertising, having a clear purpose is crucial, as it guides the creative decision-making process to ensure that the ads effectively convince the audience of the value or appeal of the product.
In advertising, the rhetorical purpose might include encouraging consumers to purchase, creating brand loyalty, or influencing audience perception.
As part of addressing the rhetorical situation, Sky would likely consider factors such as the author of the message, the audience, the purpose, the context, and the cultural assumptions that underpin the communication strategy.
Therefore, the correct answer is b. Rhetorical purpose.