Question

Using the concept of interaction marketing, develop

a relationship (communication) plan with the marketing management object –
the buyer and other participants in the purchase and sale process. Give
a reasoned and expanded answer.

Answer 1

To develop a relationship plan using interaction marketing, define your goals and objectives, define your audience, and understand the situation.

Step-by-step explanation:

Interaction marketing is a concept that focuses on building long-term relationships with buyers and other participants in the purchase and sale process. To develop a relationship plan using interaction marketing, you need to consider your goals and objectives, define your audience, and understand the situation.

First, define your goals and objectives for the marketing management object, which is the buyer and other participants. For example, your goal might be to increase customer loyalty and repeat purchases.

Next, define your audience by considering their perspective, including social, cultural, and linguistic factors that could affect communication. Understanding what is important to them will help shape your communication plan.

Finally, consider the situation and choose the mode or modes of communication that best fit your goals and audience. This could include written communication such as emails or social media posts, as well as face-to-face meetings or networking events.