Final answer:
Merchandising and sales promotion are different marketing strategies with distinct advantages; it is false to claim they have the exact same benefits.
Step-by-step explanation:
Merchandising and sales promotion are two distinct marketing strategies used by businesses to boost sales and enhance brand awareness. It is false that merchandising has the exact same advantages as sales promotion. Merchandising involves the presentation and display of products in a way that attracts customers and encourages purchases. In contrast, sales promotion refers to short-term incentives to encourage the purchase or sale of a product or service.
Examples of merchandising include strategic shelf placement, attractive product packaging, and in-store displays. On the other hand, sales promotion might include discounts, coupons, contests, or free samples. While both can lead to increased sales and customer engagement, the methods and outcomes can vary significantly. Therefore, they do not offer the exact same advantages.