Question

Lego continued to expand its market by creating

new products and opening theme parks. Which of
the following statements best describes the mis-
take Lego made when doing this?
A They did not carefully interpret their market-
ing analysis before they launched their
campaign.
B They did not carefully interpret their market-
ing analysis after they launched it.
C They did not think about whether they had
the right people doing their marketing.
D They were clearly indifferent about whether
to go into theme parks or create new blocks.

Answer 1

The mistake Lego made when expanding its market was not carefully interpreting their marketing analysis before launching their campaign. The correct answer is A: They did not carefully interpret their marketing analysis before they launched their campaign.

Step-by-step explanation:

The correct answer is A: They did not carefully interpret their marketing analysis before they launched their campaign.

When Lego expanded its market by creating new products and opening theme parks, they made a misstep by not carefully interpreting their marketing analysis before launching their campaign.

By failing to thoroughly analyze the market, Lego may have missed important insights and opportunities, leading to potential issues with product development, customer targeting, and overall market positioning.

For example, if Lego did not thoroughly understand their target audience's preferences, needs, and demands, they might have created products or opened theme parks that didn't align with what their customers wanted, resulting in a failure to attract and retain customers effectively.