Final answer:
The primary functions of contemporary mass media encompass making a profit, identifying public problems, providing entertainment, and reporting news. Advocating policies is generally not considered a primary function of media companies, as they tend to focus more on informing and engaging the public rather than directly promoting specific policies.
Step-by-step explanation:
The primary functions of contemporary mass media include making a profit, identifying public problems, advocating policies, entertainment, and reporting news. According to the information provided, all of these are primary functions of the media except advocating policies. While media can be used by others to advocate for policies, it is not the primary function of media companies themselves. Media companies are indeed focused on making a profit, as they rely on revenue from advertising and sponsors. They also play a crucial role in informing the public about various issues, which can include identifying public problems, entertaining the audience to maintain consumer interest, and reporting the news to ensure a well-informed democracy.
Moreover, while the media do play a role in the political and democratic process by serving as a linkage institution and helping to set the public agenda, the concept of advocacy is distinct from these functions. A media outlet may report on different policies and provide a platform for public debate, which can include presenting a variety of views and opinions. However, unless expressly part of its mission or editorial stance, media as a business typically aims to provide a balanced perspective rather than actively advocate for specific policies.
Additionally, scholars criticize the media industry for prioritizing profit over in-depth coverage of government and public affairs. The media exist in various forms, such as television, print, radio, and the Internet, and continue to evolve with technological advancements to promote the public good and ensure citizen awareness.