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Marketers consciously create ____ but have to hope that ____ develops organically, since it’s mostly outside their control.

a. Push marketing; pull marketing
b. Pull marketing; push marketing
c. Hype; buzz
d. Buzz; hype

User Gvuksic
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Final answer:

Marketers consciously create hype but have to hope that buzz develops organically, since it’s mostly outside their control. Hype refers to the deliberate promotion and exaggeration of a product or service to generate excitement and anticipation. Buzz is the organic, word-of-mouth conversation and excitement that people have about a product or service.

Step-by-step explanation:

Marketers consciously create hype but have to hope that buzz develops organically, since it’s mostly outside their control. Hype refers to the deliberate promotion and exaggeration of a product or service to generate excitement and anticipation. On the other hand, buzz is the organic, word-of-mouth conversation and excitement that people have about a product or service.

A real-life example of hype and buzz is the release of a highly anticipated new movie. The movie studio creates hype by promoting the movie through trailers, posters, and interviews with the actors. However, whether the movie generates buzz and becomes a box office hit solely depends on how people react to the movie and whether they share their positive experiences with others.

User Woxxom
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