Final answer:
Marketers consciously create hype but have to hope that buzz develops organically, since it’s mostly outside their control. Hype refers to the deliberate promotion and exaggeration of a product or service to generate excitement and anticipation. Buzz is the organic, word-of-mouth conversation and excitement that people have about a product or service.
Step-by-step explanation:
Marketers consciously create hype but have to hope that buzz develops organically, since it’s mostly outside their control. Hype refers to the deliberate promotion and exaggeration of a product or service to generate excitement and anticipation. On the other hand, buzz is the organic, word-of-mouth conversation and excitement that people have about a product or service.
A real-life example of hype and buzz is the release of a highly anticipated new movie. The movie studio creates hype by promoting the movie through trailers, posters, and interviews with the actors. However, whether the movie generates buzz and becomes a box office hit solely depends on how people react to the movie and whether they share their positive experiences with others.