Final answer:
It is false that having a website enables a company to determine its target market; a website is a tool for engagement and data collection. Social media and online campaigns can help refine a company's understanding of its target market, and sites like LinkedIn demonstrate the Internet's role in professional networking.
Step-by-step explanation:
False. While having a website does provide numerous benefits, it does not enable a company to determine who its target market is on its own. Instead, a website can be used as a tool to reach and engage with a company's target market, which must be identified through market research and analysis. However, a website can collect data on visitors that can inform a company about its audience demographics and preferences. This information, combined with social media interactions and online campaigns, can help refine a company's understanding of its target market over time.
Candidates in politics have also recognized the power of the Internet and social media for delivering targeted messages, reaching younger, technologically savvy, educated, and professional audiences. This also translates to corporations and businesses that utilize social networks, blogs, and online platforms to engage with consumers and promote products.
Moreover, social networking sites like LinkedIn have revolutionized job seeking, making it easier for job seekers to find out about opportunities, demonstrating another aspect of the Internet's role in connecting professional audiences.