Final answer:
The correct option is A). A business should research customer preferences and acquire proper equipment to provide expected satisfaction in its services, often informed by online reviews that reflect customer experiences and satisfaction.
Step-by-step explanation:
If a business offers a service, it should research customer preferences, and acquire the proper equipment. When making decisions, businesses like those establishing a new hiking trail, or an auto mechanic, often consider online reviews, as these can reflect customer satisfaction with their services. By examining these reviews, businesses can identify criteria that are important to their customers and use these insights to improve their offerings and customer experience.
Every purchase a customer makes is based on an expectation of satisfaction from the good or service, which relates to the information the buyer has. In many cases, this information is imperfect or unclear, leading to potential buyer's regret or hesitation in future purchases. Therefore, businesses must understand that the satisfaction of their services is predicated on clear and accurate information provided to their customers.