Final answer:
True. Shoppers in the industrial market generally need to know more about the company they'll be working with than shoppers in the consumer market.
Step-by-step explanation:
True. Shoppers in the industrial market generally need to know more about the company they'll be working with compared to shoppers in the consumer market. The stakes are higher for industrial buyers because they often make larger purchases and rely on the company for consistent supply, quality, and service. Industrial buyers may also have specific requirements related to technical specifications, certifications, and production capabilities.
For example, if an industrial buyer needs to purchase machinery, they would need to assess the company's reputation, financial stability, experience in the industry, warranty terms, technical support, and any previous customer reviews. These factors are crucial for industrial buyers as they directly impact the efficiency, productivity, and profitability of their own business.
On the other hand, shoppers in the consumer market may prioritize factors such as price, brand reputation, product features, and customer reviews. While they may still consider the company's reputation, the stakes are typically lower as consumer purchases are usually smaller and less critical to their daily operations or business success.