Question

General pricing objectives might include:

a) Customer retention and relationship building.
b) To avoid government intervention.
c) To stabilize the market.
d) All of the above.

Answer 1

General pricing objectives might include: customer retention and relationship building, avoiding government intervention, and stabilizing the market. The correct answer is d) All of the above.

Step-by-step explanation:

General pricing objectives might include:

1. Customer retention and relationship building. When businesses set pricing objectives, they often aim to establish long-term relationships with their customers by providing value and maintaining their loyalty.
2. To avoid government intervention. Some companies set pricing objectives to prevent government regulation or interference in their pricing decisions.
3. To stabilize the market. Pricing objectives can also be used to create stability in the market by ensuring fair competition and preventing drastic fluctuations in prices.

Therefore, the correct answer is d) All of the above.