Final answer:
Technological advancements have spurred the need for scalable platforms due to the global reach they facilitate, affecting both small and large businesses.
Step-by-step explanation:
The advent of technologies such as the internet, wifi, and other networking advancements has fundamentally transformed the landscape of business and communication, leading to a necessity for scalable platforms. These technologies have facilitated a global reach enabling both small and large businesses to connect with customers far beyond their local territories. On one hand, it seems to suggest the rise of numerous small competitors due to ease of accessibility, while on the other, it fosters the emergence of large, dominant firms in a 'winner-take-all' market dynamic. Additionally, technology has made it more manageable for companies to operate across various regions globally, necessitating scalability to handle the increased complexity of operations and market presence.