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Most advertising spending is directed to _____.

a. Catalogs and brochures
b. Television
c. The internet
d. Print ads in magazines

1 Answer

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Final answer:

Most advertising spending is now directed to the internet, surpassing traditional mediums such as television and print media. This shift reflects changing consumer habits and the quest for more effective advertising methods.

Step-by-step explanation:

The student asked about where most advertising spending is directed to. Considering the changes in media consumption and advertising effectiveness, the internet has surpassed traditional venues such as television, catalogs, and magazines. According to eMarketer.com in 2014, mobile advertising leads growth and is expected to outpace radio, magazines, and newspapers. This shift is indicative of the broader trend where companies seek new ways of reaching consumers, who are increasingly skipping or bypassing traditional ads via digital means.

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