Final answer:
A special event that is for people outside a company, such as customers, potential customers, and the public, is called an External event. It can include activities such as promotional campaigns, trade shows, conferences, and community events. External events help companies connect with their target audience, showcase their products or services, and create brand awareness.
Step-by-step explanation:
A special event that is for people outside a company, such as customers, potential customers, and the public, is called an External event. It is organized to attract and engage individuals who are not directly associated with the company, and can include activities such as promotional campaigns, trade shows, conferences, and community events.
External events can help companies connect with their target audience, showcase their products or services, and create brand awareness. They provide an opportunity for the company to interact with customers, get feedback, generate leads, and build relationships.
Examples of external events include the launch of a new product or service (Product launch), a special event with discounted prices and promotions to boost sales (Sales event), or a themed event organized to attract a specific group of individuals (Themed event).