Final answer:
To address a buyer's objection about the color of a house, a broker can suggest repainting and redirect attention to other appealing attributes of the property. Professionalism, transparency in information, and awareness of discrimination in housing are crucial in reassuring buyers.
Step-by-step explanation:
When a buyer raises an objection about the color of a house, a broker can take several strategic steps to address this concern. First, the broker can acknowledge the buyer's preferences and suggest the possibility of repainting as a simple solution. The broker can then reassure the buyer by discussing the cost and ease of repainting, potentially offering referrals to reputable painting contractors or negotiating with the seller to cover or share the cost of repainting.
Additionally, the broker can redirect the buyer's attention to the other positive features of the house that align with their needs, such as location, size, layout, or amenities. It is important for the broker to maintain professionalism throughout the process, providing imperfect information transparently and building trust with the buyer.
Discrimination in the housing market, such as the findings from the HUD department that minorities are shown fewer homes, indirectly affects employment discrimination by limiting access to communities with better employment opportunities. A broker should be aware of such subtle and overt discrimination and commit to equal and fair treatment for all clients.