Final answer:
Constant communication with the sales team is important to stay informed, prevent misinformation, and promote collaboration.
Step-by-step explanation:
Constant communication with the sales team is important for several reasons. Firstly, it helps the team stay informed about any changes in organizational rules and priorities (organization rules keep changing, so the sales team should stay informed about them). This ensures that the team is up to date and can make necessary adjustments to their strategies. Secondly, regular communication helps prevent misinformation and promotes accurate and consistent messaging (The sales team is the voice of an organization, so there should be no scope for misinformation). Finally, it allows the sales team to collaborate and learn from one another, improving their overall performance and success.