Final answer:
In the novel 'Montag', the protagonist reacts strongly to a commercial on the subway because it represents the manipulative tactics used by the government and media to control the population. This scene serves as a catalyst for Montag's transformation and rebellion against the oppressive regime.
Step-by-step explanation:
In the novel, 'Montag' by Frank Miller, the protagonist reacts strongly to a commercial on the subway. He becomes overwhelmed and emotionally affected by the commercial, which is designed to manipulate and control people's thoughts and desires. Montag is disturbed by the power of the media and the way it influences people's behavior and values.
This is seen in the scene where Montag witnesses the commercial on the subway. The commercial bombards him with fast-paced images, catchy slogans, and persuasive messages. Montag's strong reaction can be attributed to the fact that he is starting to question the society he lives in and the role of technology in shaping people's lives.
Additionally, the commercial represents a turning point for Montag as it exposes the manipulative tactics used by the government and media to maintain control over the population. It serves as a catalyst for Montag's transformation and his decision to rebel against the oppressive regime.