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Hershey’s has developed a new chocolate treat and is considering demand forecasting techniques. Regarding test marketing, which of the following is neither a limitation nor a benefit?

a. Provides real market feedback
b. Incurs additional costs
c. May reveal customer preferences
d. Requires extensive time commitment

1 Answer

3 votes

Final answer:

The aspect of test marketing that is neither a limitation nor a benefit regarding Hershey's new chocolate treat is the extensive time commitment required.

Step-by-step explanation:

You've inquired about the aspects of test marketing that are neither limitations nor benefits. Regarding test marketing for Hershey's new chocolate treat, the option that neither represents a limitation nor a benefit is 'd. Requires extensive time commitment'. Test marketing generally provides real market feedback, may reveal customer preferences, and it incurs additional costs; these are recognized as potential benefits or limitations. However, the requirement of an extensive time commitment is a characteristic of the process rather than a direct benefit or limitation.

User John Fitzpatrick
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