Question

"Which CRM technique should Rodney use in this example? Rodney wants to know whether he should start selling skl equipment in his Kansas store. He thinks there are customers who would buy skl equipment from him. However, he needs to know the answers to several questions before deciding. To get this information, he should use the ________________ CRM technique."

Answer 1

Rodney should use a customer survey CRM technique to gather data on potential demand for ski equipment in his store, and combine this with other relevant data to make an informed decision.

Step-by-step explanation:

In this scenario, Rodney should use a customer survey CRM technique. This methodology would involve reaching out to his current customer base to gather information pertaining to interests in purchasing ski equipment. A survey could include questions specifically designed to determine the potential demand for ski equipment in his Kansas store, the types of ski equipment customers might be interested in, and the price range they are willing to pay.

Additionally, Rodney may consider analyzing historical sales data, local demographic trends, and seasonal factors that may influence the demand for ski equipment. By collating the insights from the customer surveys with other relevant data, Rodney will be equipped to make an informed decision about whether to start selling ski equipment in his store. Gathering information from customers, finding expert information, and conducting a root cause analysis are all important steps in the decision-making process.