Final answer:
When sales revenue is below expectations, a business is likely to utilize a b) price promotion, as this type of promotion can quickly attract customers with discounts or temporary reductions in price to stimulate sales.
Step-by-step explanation:
When a business experiences sales revenue falling below expectations, it might use various types of promotions to boost demand and sales. Among the options provided:
- Product promotion focuses on highlighting the benefits, features, or improvements of a product.
- Price promotion involves temporary reductions in the price, such as discounts, to increase the product's attractiveness and stimulate sales.
- Place promotion would involve strategies to enhance the product's distribution and availability but does not directly influence sales revenue on a short-term basis.
- Promotion above expectations is not a recognized term in marketing.
Considering the context of needing immediate results to uplift sales revenue, price promotion is typically the method used by businesses. This approach is directly aimed at making the product more financially appealing to customers, thereby driving sales.