Question

Read the advertisement description. A young man picks blueberries from a field, takes them home, and with his mother bakes a delicious blueberry pie. The screen then shows a pie in a box at a local store. The ad reads, ""Just like mom used to make it."" Which best describes the purpose of the ad?

A.) to provide information about the business
B.) to provide information about the ingredients in the pie
C.) to explain to adults how they can save time and money by purchasing the store-bought pie
D.) to convince customers that the store-bought pie tastes as good as a homemade pie

Answer 1

The ad aims to persuade customers that the store-bought pie is as delicious as a homemade one, equating the product's quality with familiar, trusted experiences.

Step-by-step explanation:

The purpose of the described advertisement is to convince customers that the store-bought pie tastes as good as a homemade pie. By showcasing a young man and his mother baking a pie and then transitioning to the pie in a box available at a local store with the text "Just like mom used to make it," the ad utilizes the persuasive technique of equating the product's quality with that of a trusted homemade version. This plays on emotions and nostalgia to enhance the appeal of the product, making it more than just a simple sale of goods, but rather selling an experience or memory that the pie evokes.

Advertising is a tool that companies use to differentiate their products from others. In this case, the advertisement suggests that there is no sacrifice in quality or taste when choosing the store-bought pie over the effort of baking one at home, which can be seen as attempting to make the demand for their pies more inelastic and increase overall demand. Such strategies are common in monopolistic competition where differentiation is key.