Final answer:
Design work should inspire creativity, communicate a message, and evoke emotions, but not necessarily follow strict guidelines. Designers use a multi-step process to create works that effectively communicate intended messages through elements like logos and layouts.
Step-by-step explanation:
Key Functions of a Designer's Work
Designers are tasked with creating work that accomplishes multiple objectives, including the capacity to inspire creativity, communicate a message, and evoke emotions. These elements of design are essential in shaping how objects, places, and systems influence our lives and communities. Effective design is not always about adhering to strict guidelines; rather, it's about finding a balance between freedom and constraint to achieve the intended goal. Through a comprehensive process - from identifying needs and generating ideas to refining designs and communicating results - designers and graphic artists create works that are not only visually appealing but also functionally effective in conveying the right message to the intended audience.
Graphic designers, for example, use logos as a way to establish corporate identity. They carefully manipulate elements such as colour, scale, balance, and unity to ensure that these logos effectively represent the company and communicate its message to the target audience. This is a crucial aspect of design as it directly impacts whether a message is successfully conveyed and whether the designer's work will be deemed successful.