Final answer:
The term "buyers of services offered by an organization" refers to External customers. These are the people or entities outside the organization who pay for its services or products. Exceptional service to both external and internal customers, such as managers, is crucial for an organization's success.
Step-by-step explanation:
In the context of organizational communication and customer service, "buyers of services offered by an organization" refers to External customers. These are individuals or entities that acquire the services or products provided by an organization. They are distinct from internal customers, who are the organization's own employees or departments that rely on each other's services or products.
Considering a manager as an important internal customer emphasizes the importance of providing exceptional customer service within the organization. Being professional and resourceful to internal customers, such as supervisors, not only results in positive feedback but can also lead to further opportunities and enhance job satisfaction.
Both internal and external customer service is vital for the success of an organization. While external customer service helps in maintaining a positive business reputation and encourages repeat business, serving internal customers efficiently can improve workflow, productivity, and overall morale.