Final answer:
In the context of advertisements to set a brand image, a company has created a media tool, which serves as part of a marketing strategy to cultivate brand identity in the minds of consumers. This approach is part of the attention economy and is further enhanced by synergistic advertising practices across different forms of media.
Step-by-step explanation:
When a company uses advertisements to set an image in the minds of the public, it has created a media tool. This is a strategic element of marketing used to develop a brand image or identity in the consumer's mind. It's not just about selling a product or service but also about crafting a particular perception that resonates with the audience. This practice is linked to the concept of the attention economy, where companies vie for the attention of consumers in a world saturated with different forms of media.
Considering comic books, Wikipedia, MTV, and a commercial for Coca-Cola can be seen as examples of media. They represent different types of media representations or mediascapes that influence our perceptions and experiences of the world. As described by Naomi Klein, the use of synergistic advertising practices further amplifies a brand's message across various platforms, creating a unified and powerful brand image or icon.