Question

When public relations managers generate positive messages to neutralize negative ones, they are using:

A. crisis management
B. counteractive measures
C. viral marketing
D. a contingency plan.

Answer 1

Public relations managers use counteractive measures to generate positive messages that neutralize negative ones, as part of reputation management to maintain a favorable public image.

Step-by-step explanation:

When public relations managers generate positive messages to counteract negative ones, they are engaging in counteractive measures. This involves creating and promoting content that can offset negative publicity or misinformation about a person, company, or product. Through these efforts, public relations professionals aim to maintain a favorable public image and mitigate any potential damage from adverse events or media coverage. This approach is a proactive part of reputation management but is distinct from broader strategies such as crisis management, viral marketing, or the development of a contingency plan.