Final answer:
The contribution margin per unit is $18,000. The variable expense ratio is 70%. If sales decline to 7,900 units, the estimated net operating income would be $2,400. If the variable cost per unit increases by $5, spending on advertising increases by $2,000, and unit sales increase by 3,400 units, the estimated net operating income would be $32,200.
Step-by-step explanation:
a. The contribution margin per unit can be calculated by dividing the total contribution margin by the number of units sold. In this case, the contribution margin per unit is $18,000 ($144,000 / 8,000 units).
b. The variable expense ratio can be calculated by dividing the total variable expenses by the total sales revenue. The variable expense ratio is 70% ($336,000 / $480,000).
c. To estimate the net operating income if sales decline to 7,900 units, you can use the formula: Net Operating Income = (Unit Contribution Margin × Number of Units Sold) - Fixed Expenses. Substituting the given values, the estimated net operating income would be $2,400 (($18,000 / 8,000 units) × 7,900 units) - $142,200).
d. To estimate the net operating income with the given changes, you can use the formula: Net Operating Income = (Unit Contribution Margin × Number of Units Sold) - Fixed Expenses. Substituting the given values, the estimated net operating income would be $32,200 ((((($18,000 + $5) / 8,000 units) × (8,000 + 3,400 units)) - $2,000) - $142,200).