Question

Promotion and sales promotion are two controversial terms in the marketing and advertising fields because they are often used interchangeably but they are not the same thing in practice. Conceptually, Promotion is one of the 4Ps in the marketing mix. To prepare for this Discussion, review the resources, and search for more related resources on the internet. Then reflect, consider and explain their potential advantages and limitations in detail on how sales promotion and advertising may influence product awareness/sales in the market. In your Discussion post for this week Click on the button. Read at least two of your colleagues’ posts, and in one or more of the following ways:

i. Support a colleague’s position on the advantages and limitations of sales promotion and advertising.
ii. Refute a colleague’s claim regarding the advantages and limitations of sales promotions and advertising.

Answer 1

Advertising and sales promotion are important tools in marketing that can influence product awareness and sales. Advertising aims to differentiate products and increase demand, while sales promotion provides short-term incentives for immediate sales.

Step-by-step explanation:

Advertising and sales promotion are both important tools in marketing that can influence product awareness and sales in the market. Advertising is the process of creating and delivering persuasive messages to inform and persuade consumers about a product or service. It aims to differentiate one company's products from those of its competitors and can increase demand or make the demand curve for a product more inelastic. On the other hand, sales promotion refers to short-term incentives and activities aimed at encouraging immediate sales of a product, such as discounts, coupons, or free samples. These promotions can create awareness and generate immediate sales, but they may not always lead to long-term brand loyalty.