Question

The company I chose is Southwest Airlines

First, use the provided MS Excel Spreadsheet to gather the requested information about the publicly-traded company you picked in your weekly discussions.
At the bottom of the spreadsheet, use the tabs (e.g., Week 1, 2, etc.) to enter the information for each Analysis Memo assignment. You only need to answer Week 1 this week, but you should use the same spreadsheet as the weeks progress. For now, conduct your research and enter your data for Week 1. This will help inform your response to Part Two.
Part Two
In a memo to the Chief Executive Officer (i.e., your instructor), assume you are a financial analyst assigned to review the publicly-traded company you picked in Discussion 1. You must use the Memo Template provided.
For this week, you will answer the following questions (located in your template):
Consistent with the two areas of risk you uncovered from the 10K Report for your company and in your spreadsheet, please expand on these two areas and whether they impact maximizing shareholder wealth and responsible investing. Are these risk areas impacting the top or bottom line?

Answer 1

One friend's diligent monitoring of investments is likely to yield better performance, while the other's neglect and random choices could lead to unsatisfactory results.

Step-by-step explanation:

Investing in the stock market requires careful analysis and monitoring of one's investment choices, as demonstrated by the scenario comparing two friends using E-Trade. One friend is diligent in tracking their investment portfolio, actively monitoring stock prices, current events, and company actions. This disciplined approach is likely to yield a better performance due to informed decision-making and the ability to react to market trends. On the other hand, the friend who makes random selections and ignores financial news is taking a passive, uninformed approach, which might result in a poor portfolio performance due to a lack of understanding of market forces and external factors affecting stock prices.