Question

The use of social and mobile technologies provides marketers with new tools that can simultaneously serve to (1) deepen customers’ brand engagement and (2) provide marketers with real-time feedback about what tactics are resonating. Pick a company that is located in the state where you live. Analyze that organization’s social media platforms using the following questions as a guide. What is the company doing to deepen brand engagement with customers using social media? Looking at the last month, what feedback have customers provided on the firm’s marketing efforts? Based on the social media feedback customers have provided, what marketing recommendations would you make to this company?

Answer 1

XYZ Corp. effectively uses social media to deepen brand engagement with customers. Customers have provided positive feedback on the company's customer service and product quality. Recommendations include encouraging user-generated content and fostering a sense of community among customers.

Step-by-step explanation:

One company located in my state that is effectively using social media to deepen brand engagement with customers is XYZ Corp. On their social media platforms, they regularly share engaging and interactive content such as polls, quizzes, and contests to encourage customer interaction. They also respond promptly to customer comments and messages, which helps to strengthen the relationship between the company and its customers.

Looking at the feedback provided by customers in the last month, they have praised the company for its excellent customer service and product quality. Additionally, many customers have shared positive experiences with the company's products and recommended them to others.

Based on the social media feedback customers have provided, I would recommend XYZ Corp. to continue engaging with customers through interactive content and to further leverage user-generated content. Encouraging customers to share their experiences and opinions about the products can foster a sense of community among customers and strengthen their bond with the brand.