Final answer:
Two techniques used in the 'Ike for President' ad campaign were catchy jingles and direct answers to policy questions, both designed to forge a memorable and personal connection with voters.
Step-by-step explanation:
The student inquired about two techniques used in Ike for President, a political advertisement campaign for Dwight D. Eisenhower. One notable technique used in these ads was the integration of catchy jingles that accompanied animated visuals. This approach aimed to imprint Eisenhower's name and message in the minds of viewers through memorable tunes.
For example, the 'Eisenhower Answers America' spots combined a jingle with Eisenhower directly addressing policy questions from citizens.
Another technique present in the Eisenhower ads was the use of direct answers to policy questions, which created a sense of accessibility and connection between the candidate and the voters. Although the responses were concise, they gave the impression that Eisenhower was addressing the concerns of everyday Americans.
This straightforward approach to political advertising was perceived as genuine and helped illustrate Eisenhower's character as a leader attuned to the public's questions.