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The "Four P's" include all of the following EXCEPT:

a. Product
b. Place
c. Production
d. Price

1 Answer

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Final answer:

The "Four P's" of marketing are Product, Price, Place, and Promotion. The option that is NOT one of the "Four P's" is c. Production.

Step-by-step explanation:

The "Four P's" of marketing comprise Product, Price, Place, and Promotion. These elements are crucial in the marketing mix, a fundamental concept in business and marketing strategies. The correct options from your list are a. Product, which covers the physical aspects of a product like nonstick surface and extra spicy; b. Place, which refers to the distribution channels or the location where the product is sold, such as the advantage a gas station has when located at a heavily traveled intersection; and d. Price, which involves determining the appropriate price point for a product. The incorrect option is c. Production, as it is not part of the "Four P's" of marketing despite its importance in the overall process of bringing a product or service to market.

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