Final answer:
The payback period for Pappy's new Potato Pet project is approximately 2.14 years based on the provided costs and sales estimates. The NPV is calculated by discounting the net cash flows at the required return rate of 14% and accounting for taxes. The IRR is the discount rate at which the NPV equals zero and usually requires computational tools to determine.
Step-by-step explanation:
To calculate the payback period for Pappy's Potato's new product, the Potato Pet, we first determine the net cash flow per year by subtracting both the fixed and variable costs from the annual sales. The variable cost is 20 percent of sales, so for $845,000 in sales, the variable cost is $169,000. Subtracting the fixed costs of $208,000 and variable costs from the annual sales gives a net cash flow of $468,000. The initial investment is $870,000 (equipment cost) plus $130,000 (marketing survey), totaling $1,000,000. The payback period is the initial investment divided by the net annual cash flow, which is approximately 2.14 years.
To calculate the Net Present Value (NPV), we discount the net cash flows over the product's life at the required return rate of 14 percent and then subtract the initial investment. The after-tax cash flow would be considered as well by accounting for the tax rate of 22 percent applied to the project's earnings before taxes.
Determining the Internal Rate of Return (IRR) involves finding the discount rate that makes the NPV of all cash flows equal to zero. This typically requires using financial software or a program since the calculation is iterative.