Final answer:
A promotion and advertising strategy for the Espresso Cafe in Toronto would involve focusing on staff specialization, utilizing local branding, community events, and tailored loyalty programs, leveraging popular local advertising channels and aligning with community values.
Step-by-step explanation:
To develop a promotion and advertising strategy for the Espresso Cafe in the local Toronto community, considering the market analysis and marketing plan, one might focus on the lifestyles of different target demographics present in the community. A key aspect would be leveraging the specialization of the cafe, where employees like Maria and Charlie focus on their strengths - lattes and sandwiches respectively - to increase efficiency and appeal.
The strategy could include creative approaches such as localized and personal branding, community involvement events, and loyalty programs tailored to the needs and preferences of Toronto residents. Advertising channels might consist of local newspapers, social media platforms popular in Toronto, and partnerships with local businesses and event spaces. Ensuring that marketing messages resonate with the community's values and preferences, such as local love and coffee quality, would be central to the campaign.