Final answer:
The NPV of the project can be calculated using the formula for the present value of a growing perpetuity, which takes into account the cash flows, discount rate, and growth rate. In this case, the NPV can be calculated based on the after-tax profit, cost of capital, and expected rate of increase in sales price and cost per case.
Step-by-step explanation:
The NPV of the project can be calculated using the formula for the present value of a growing perpetuity. The formula is: NPV = CF / (r - g), where CF is the cash flow, r is the discount rate, and g is the growth rate. In this case, the cash flow is the after-tax profit from the project, which is equal to the sales price per case minus the cost per case, multiplied by the number of cases produced. The discount rate is the cost of capital for the firm, and the growth rate is the expected rate of increase in sales price and cost per case. Plugging in the values, the NPV of the project is:
NPV = (800 cases x ($143 - $110)) / (0.14 - 0.07)