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Which of the following is NOT an example of the type of public that is part of a company's marketing environment?

a)Marketing Department
b)Media
c)Financial
d)Citben-action

1 Answer

3 votes

Final answer:

The marketing department (option a) is not a type of public in a company's marketing environment; it is part of the company's internal operations.

Step-by-step explanation:

The question asks to identify which option is not a type of public that is part of a company's marketing environment. The marketing environment of a company includes various publics such as the company's internal public (employees, managers, board of directors), the media, the financial public (banks, investment analysts), and the citizen-action public (environmental groups, minority groups).

However, the marketing department within a company is not considered a separate public as it is part of the internal operations of the company. Therefore, the marketing department (a) does not fit the description of a public in the context of the company's marketing environment. Understanding the different publics that interact with a company is crucial for creating effective marketing strategies.

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