Final answer:
The firm's cost of common equity is calculated using the Gordon Growth Model, resulting in a cost of 17.83% when considering a dividend of $4.49, stock price of $34.99, and a dividend growth rate of 5%.
Step-by-step explanation:
To calculate the firm's cost of common equity, we use the Gordon Growth Model (also known as the Dividend Discount Model). This model assumes that dividends will grow at a constant rate indefinitely. The formula is:
Cost of Equity = (Dividend per share / Price per share) + Growth rate of dividends
Given that Endor Incorporated has just paid a dividend of $4.49 and the stock price is $34.99, with dividends growing at in a 5% rate, we can plug these numbers into the formula:
Cost of Equity = ($4.49 / $34.99) + 0.05
Cost of Equity = 0.1283 + 0.05
Cost of Equity = 0.1783 or 17.83%
The firm's cost of common equity, therefore, is 17.83%, rounded to two decimal places.