Question

Sheryl Madison is a salesperson working for Vanilla Dream, a patisserie. During a sales call, she walks into a restaurant manager's office, places a couple of specialty mini cakes at his table and says nothing as she waits for the manager to taste the cakes and comment on her product. Which of the following approaches has Sheryl used?

Answer 1

Sheryl Madison is using a direct selling approach by placing the specialty mini cakes at the manager's table and waiting for him to taste and comment on the product.

Step-by-step explanation:

In this scenario, Sheryl Madison is using a direct selling approach.

Direct selling is a personal selling technique in which the salesperson interacts directly with potential customers to promote and sell products. In this case, Sheryl places the specialty mini cakes at the restaurant manager's table and waits for him to taste and comment on the product, without saying anything. This approach allows the product to speak for itself and encourages the manager to make a decision based on his own experience with the cakes.

Direct selling can be effective in creating a personal connection with customers and generating immediate feedback. It allows the salesperson to demonstrate the quality and benefits of the product directly to the customer, which can help build trust and increase the likelihood of a sale.