Question

Phineas Magoro, the sales manager at Pickitup Wholesalers, plans to increase the expenditure on advertising by 15% over the next two years. Nevertheless, the marketing manager at the company is planning to cut the marketing department’s budget starting from the following financial year. Phineas’ goal does not meet the requirements of a good goal as it lacks _______________. Select one: a. measurability b. acceptability c. horizontal consistency d. vertical consistency

Answer 1

Phineas's goal of increasing advertising expenditure does not meet the criteria of a good goal because it lacks measurability, which is necessary to track and determine the success of the goal.

Step-by-step explanation:

Phineas Magoro's goal of increasing the expenditure on advertising by 15% over the next two years lacks measurability. A good goal should be able to answer the question,

"How will I know when it is accomplished?" Without specific criteria to measure progress, it's unclear how success can be determined in regards to the increase in advertising expenditure. In the context of the scenario, there seems to be a lack of alignment between departments which may also hint at a problem with horizontal consistency.