Final answer:
An external direct measure of quality for a food delivery company is customer satisfaction ratings, while an internal direct measure is average delivery time.
Step-by-step explanation:
An external direct measure of quality for a food delivery company could be customer satisfaction ratings. This measure can be obtained by collecting feedback from customers about their experience with the company's delivery service, such as the accuracy and timeliness of deliveries. High customer satisfaction ratings indicate that the company is providing quality service to its customers.
An internal direct measure of quality for a food delivery company could be the average delivery time. This measure reflects how quickly the company is able to deliver orders to its customers. By monitoring and improving the average delivery time, the company can ensure that customers receive their orders in a timely manner, which is an important aspect of quality service.