Question

These days businesses must work hard on their brands and company images. Businesses need to be culturally aware so that they are not contributing to racism, sexism, colorism, ageism, ableism, heterosexism, etc. Locate three businesses with social media presence and analyze whether they are doing well being equitable and inclusive or are they failing miserably. Analyze the three businesses’ social media networks using the information gathered from the book Thill, J. V. (2017). Excellence in Business Communication/John

Answer 1

Companies must avoid discriminatory practices to maintain brand image and customer base. Analysis of social media networks reveals how well three businesses adhere to culturally aware standards. Discriminative businesses risk financial loss and competition from equitable employers.

Step-by-step explanation:

In the context of modern business practices, companies are under increasing scrutiny for their social and cultural impact. Businesses must work hard on their brands and company images, ensuring they are culturally aware to avoid contributing to racism, sexism, colorism, ageism, ableism, heterosexism, and other forms of discrimination. Utilizing the information on avoiding discriminatory practices from Thill, J. V. (2017). Excellence in Business Communication, we can analyze the social media networks of three businesses to determine their success in promoting equitable and inclusive practices.

Businesses that discriminate, such as by refusing to hire or fairly compensate women, minorities, or other marginalized groups, can face financial disadvantages in the market. This is because discriminative practices can alienate portions of the customer base, lead to loss of talent to competitors, and ultimately cut into profits. For instance:

• A local flower delivery business with a bigoted owner risks losing a substantial customer base if it discriminates against its largely black community.
• An assembly line which traditionally hired only men but is now struggling to find qualified workers has a market incentive to hire skilled workers regardless of gender.
• A home health care service with a biased owner wanting to pay lower wages to Hispanic workers might find itself outperformed by companies who offer equitable wages, thus attracting and retaining a diverse and skilled workforce.

Through an analysis of their social media, businesses can be evaluated on their commitment to diversity, equity, and inclusion. By examining the content they share, the language they use, their interactions with different demographics, and the inclusivity of their branding, we can gauge whether they are succeeding or failing in this important aspect of modern business operations.