Final answer:
It is recommended to measure cash-flows in the local currency of the host country first before converting them in the parent's reference currency because it captures better the project's sensitivity to changing currency value.
Step-by-step explanation:
When projecting a new foreign project's cash-flows, it is recommended to measure cash-flows in the local currency of the host country first before converting them in the parent's reference currency. This is because it captures better the project's sensitivity to changing currency value. By measuring cash-flows in the local currency, you can observe how fluctuations in the exchange rate affect the project's profitability. It allows you to understand the impact of currency depreciation or appreciation on the project's cash-flows.