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When you are served a meal on an aircraft a number of business/legal/ethical/economics–micro and macro/globalization/operations/finance/taxation and other global business issues are involved in the production of that meal. Behind that food is a world of business and other activities most people do not see.

Your client wishes to explore business opportunities in this the airline business and has sent you the attached 11-minute video.
Prepare a two-page report for your client briefly explaining any ten (10) business/legal/ethical/economics–micro and macro/globalization/operations/finance/taxation and other globalization issues involved in passengers being able to enjoy food service on an international flight. All ten (10) issues identified must be global business issues.

1 Answer

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Final answer:

There are several global business issues involved in passengers being able to enjoy food service on an international flight. These issues include supply chain management, loss of food diversity, dependence on food additives, genetic engineering and monopolies, pricing power of transnational corporations, food marketing and globalization, consumer demand for fresh foods, ethical concerns, and competition and mergers.

Step-by-step explanation:

When it comes to the production of meals served on international flights, there are several global business issues involved. Here are ten global business issues related to passengers being able to enjoy food service on an international flight:

  1. Supply chain management: Ensuring a steady and reliable supply of food ingredients from different countries can be challenging due to factors such as contamination, climate crises, trade negotiations, and tariffs.
  2. Global food chains: Transnational corporations play a dominant role in providing basic foods, which can make the food supply vulnerable to disruption and scarcity.
  3. Loss of food diversity: Globalization has led to a limited number of mass-produced meats and grains, resulting in a loss of food knowledge and nutrition.
  4. Dependence on food additives: To enhance appearance and taste, food products often contain additives. This can pose health risks due to the consumption of steroids, antibiotics, and other medicines present in the meat.
  5. Genetic engineering and monopolies: Companies developing patented seeds for crops exert control over regulatory controls, impacting food safety and farmer dependency.
  6. Transnational corporations and pricing power: Prices for genetic material, seeds, and other inputs used in food production are determined by corporations, which can affect the affordability of food.
  7. Food marketing and globalization: Transnational corporations, health institutes, and global media influence consumer choices through advertising campaigns and cultural messaging.
  8. Consumer demand for fresh foods: Improved technology and trade liberalization have allowed for the transportation of fresh foods across long distances, but the affordability for everyone remains a challenge.
  9. Ethical concerns: Ecoethical dilemmas arise in the airline industry's food service, such as determining the provenance of shrimp or considering the environmental impact of air travel for promotional purposes.
  10. Competition and mergers: Concerns have been raised about how mergers in the airline industry might compromise competition and affect food service quality.
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