Question

ORGANIZATIONAL PROFILE

Assignment Steps Materials and Resources ASSIGNMENT DESCRIPTION To test your understanding of the knowledge and skils presented in this program, you and your partner must submit an international saies and marketing plan. The pian must be for a fictitious company of your choice. Il must take an existing or new product or service from the country of your choice into an intemational market that is new to the company. This project begins with the ofganizational protle. The profile includes information about the organization's mission, vision, values. and goals as well as a statement of the organization's interest in the international market. ASSIGNMENT STEPS In this assignment, you and your partner may use the same imaginary scenario you developed and researched in the Feasibitity Report assignment. Altematively, you may create a new scenario. Either way, for the purpose of this assessment, your scenario must include an international trade opportunity that involves introducing a product or service to a new international market

Answer 1

The task is to construct an international sales and marketing plan for a fictitious company entering a new market, with an emphasis on creating an organizational profile and considering audience perspectives.

The assignment involves creating an international sales and marketing plan for a fictitious company of your choice. This plan will detail how a product or service, either existing or new, will be introduced into a new international market. The organizational profile is a critical component of this plan which emphasizes the mission, vision, values, and goals of your organization, coupled with its interest in penetrating the international market.

While drafting this plan, understanding your audience and the nuances such as social, cultural, or linguistic factors that might affect communication is crucial. Your project should clearly define the situation, its purpose, and a thesis or hypothesis that guides the line of inquiry. Furthermore, you need to assess the complexity of international trade, its significant impact on market-oriented economies, and the potential for disruptive market change.

Conclusively, addressing a real problem within the scope of international trade and offering tangible solutions backed by thorough research is essential.