Final answer:
A current cultural shift is the digital transformation, which has moved consumer purchasing online, affecting behavior and leading businesses to adapt with online strategies.
Step-by-step explanation:
An example of a current cultural shift is the digital transformation, which has significantly altered consumer buying behaviors. With the rise of the internet and smart devices, consumers have shifted from traditional brick-and-mortar shopping to online platforms. This transition to e-commerce has been fueled by the convenience of comparing prices, reading reviews, and receiving goods directly to their homes. Another significant factor is the influence of social media on consumer preferences and buying patterns, shaping a new digital consumer culture. Businesses have adapted to this shift by developing online storefronts, investing in digital marketing strategies, and creating engaging social media content to attract and retain customers. This adoption of technology has led to the broadening of markets and intensified competition, influencing supply chains and the global economy.