Final answer:
The three types of media on which digital marketers focus their promotion efforts are paid, owned, and earned media. Paid media is any space that is purchased for advertising, owned media refers to channels controlled by the company, and earned media is publicity gained through non-paid efforts.
Step-by-step explanation:
In the context of digital marketing, marketers focus their promotional efforts on three types of media: paid, owned, and earned. Paid media refers to traditional advertising paid spaces such as PPC campaigns, display ads, and sponsored content. Owned media includes channels that a company controls, like their websites, blogs, or social media accounts. Earned media, on the other hand, is publicity gained through promotional efforts other than advertising, such as customer reviews, word-of-mouth, and media coverage. Choosing the correct media mix depends on the target audience; for instance, an older demographic may respond better to TV and print, while a younger, tech-savvy audience could be reached more effectively through social media and other online platforms.
solicited, unsolicited, and free
specific, general, and blended
paid, owned, and earned
Innovative, custom, and traditional
in-house, out-of-market, and revamped