Final answer:
Addressing resistance to change involves empathizing with concerns, demonstrating the importance of new goals through clear communication, and supporting employees through the transition with training and supportive incentive systems.
Step-by-step explanation:
When listening to a coworker exhibiting resistance to change regarding new quality and production goals, it's important to address their concerns while upholding the company's standards. The types of resistance displayed include complaints about change, fear of unrealistic goals, and a belief that the focus on quality compromises productivity. To unfreeze a person's perspective, similar to the example given where Alex successfully shifts Allison's view, it might involve empathizing with their concerns yet providing clear evidence on the importance of the new goals, potentially including examples of successful transitions like the fast-food restaurant improving its queue system for better customer service.
In using concepts from the chapter, the transition to the new product line could be made smoother by early communication of changes, involving employees in the change process, providing training on new procedures, offering support to address stress and adapting incentive systems to encourage both productivity and quality.