Final answer:
Common design mistakes in advertising such as an unclear sequence of information, excessive summarizing over analyzing, and inappropriate transitions are similar to the error of including too much information in the ad's message. These issues can overwhelm or disengage the audience, undermining the effectiveness of the advertisement.
Step-by-step explanation:
One common design mistake in advertising that is similar to the mistake of including too much information in the message of an ad is the use of an illogical or unclear sequence of information. This can confuse the audience and detract from the main message. As with overloading an advertisement with details, an unclear sequence can overwhelm the viewer and reduce the ad’s effectiveness. To prevent this, advertisers must strike a balance by providing enough information to interest and persuade potential customers without overwhelming them with irrelevant details or a chaotic flow of ideas.
Another mistake that parallels the issue of excessive information is the use of too much summarizing rather than analyzing. This approach can fail to delve deeply enough into the benefits or unique selling points of a product or service, leaving viewers disengaged or unconvinced. Lastly, the design flaw of using inappropriate transitions or too few or too many transitions can result in a jarring experience for the audience, which can undermine the ad's message much like an ad cluttered with excessive information.
To avoid these pitfalls, it's essential to understand the roles that human personality and psychology play in communication, and to craft messages that are not only factual in accordance with Federal Trade Commission (FTC) standards but also resonant with the intended audience across diverse personality types.