Final answer:
A salesperson tries to build interest during the approaching customer stage by using an elevator pitch to make a good first impression. Research and resourcefulness in acquiring contact details are crucial for an effective pitch. Option B - Prospecting and qualifying is the correct answer.
Step-by-step explanation:
In the steps of the personal selling process, a salesperson would try to build interest for an upcoming meeting during the approaching customer's stage. This stage is crucial in making a positive first impression and setting the stage for future interactions. Often referred to as an elevator pitch, this is the moment where concise and impactful communication is vital.
To prepare for this, it is important to be knowledgeable about the company and its needs, which means conducting thorough research beforehand. Additionally, being resourceful in acquiring contact information, such as email addresses, can be beneficial. Crafting a pitch that focuses on the employer's needs and presenting solutions on how those needs can be met will help in grabbing their attention and setting up a successful meeting.