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Jaguar's premium competitors are Audi, BMW, Mercedes Benz, and Tesla (e-car). How have these competitors recently advertised?

Options:
A) Aggressively promoting discounts and low prices.
B) Emphasizing safety features in their vehicles.
C) Highlighting eco-friendly and electric vehicle technologies.
D) Focusing on classic luxury and high-performance aspects.

1 Answer

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Final answer:

Jaguar's premium competitors, such as Audi, BMW, Mercedes Benz, and Tesla, advertise by highlighting safety, luxury, performance, and eco-friendly technologies in their vehicles, in response to global competition and consumer expectations.

Step-by-step explanation:

The premium competitors of Jaguar, which include Audi, BMW, Mercedes Benz, and Tesla, have recently advertised by highlighting various aspects that differentiate their products in the market. Despite the fact that the passage provided does not directly relate to their current advertising strategies, based on industry trends, these competitors are likely to focus on several key differentiators.

Options such as aggressively promoting discounts and low prices (A) might not be very common for premium brands, which typically emphasize the quality and exclusivity of their vehicles. However, emphasizing safety features in their vehicles (B) is a plausible strategy, as safety is a significant concern for consumers. Highlighting eco-friendly and electric vehicle technologies (C) is also very relevant, especially for Tesla and others pivoting to electric car markets. Lastly, focusing on classic luxury and high-performance aspects (D) has always been the cornerstone of premium brand marketing, underscoring the exceptional driving experience and comfort these brands offer.

Greater competition in the global automobile market has led to significant improvements in car quality and innovation, and thus, car producers like Audi, BMW, Mercedes Benz, and Tesla must make and sell products that respond to the advanced expectations of the market, including those related to technology, luxury, performance, and environmental sustainability.

User Akshay G
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