Question

klein (2000), sidibe (2020) and levitt (see marketing myopia video) provide very different perspectives on the marketing function. based on this material and dyer, chapter 7, write a brief (1 page max!) persuasive essay defending your views on the role of marketing in modern business practice; overall, do you believe marketing has a positive or negative effect on society at large?

Answer 1

In today's market-oriented economy, there is ongoing debate about whether marketing has a positive or negative effect on society at large. Critics argue that the cost of creating a high degree of product differentiation and marketing this differentiation is socially wasteful, while defenders of marketing believe that consumers benefit from differentiated products.

Step-by-step explanation:

In today's market-oriented economy, there is ongoing debate about whether marketing has a positive or negative effect on society at large. Critics argue that the cost of creating a high degree of product differentiation and marketing this differentiation is socially wasteful. They believe that most people would be just as happy with a smaller range of differentiated products sold at a lower price. On the other hand, defenders of marketing argue that consumers benefit when firms provide differentiated products, and that consumers have the choice to not buy highly advertised brand names.

It is important to note that this controversy may never be fully resolved, as it is difficult to determine the optimal amount of variety and different values are placed on variety by different consumers. However, it is clear that marketing plays a significant role in modern business practice.