Question

Which of these is a task involved in managing personal selling?

a. setting objectives
b. using salesforce input to make product modifications
c. maintaining open communications between sales representatives and all other stakeholders
d. designing new promotional campaigns for the purpose of generating new sales
e. identifying potential target markets

Answer 1

Managing personal selling involves setting achievable objectives, using salesforce input for product modifications, and maintaining open communication between sales reps and stakeholders.

Step-by-step explanation:

Among the tasks involved in managing personal selling, setting objectives is crucial. This step is about defining what you want to achieve with your sales team and planning how to reach those targets, ensuring they are realistic and attainable. Another important task is using salesforce input to make product modifications, which refers to gathering information from sales representatives who are in direct contact with customers and using that feedback to improve the product offerings. Additionally, maintaining open communications between sales representatives and all other stakeholders is essential for coordination and to ensure everyone is informed about the sales process and goals.

Answer 2

Tasks involved in managing personal selling include setting objectives, using salesforce input for product modifications, and maintaining open communications between sales representatives and stakeholders. These steps ensure the alignment of sales goals with company objectives, improve product offerings, and facilitate teamwork and issue resolution.

Step-by-step explanation:

A task involved in managing personal selling is setting objectives. This is a critical step in the sales management process as it involves defining clear, achievable goals for the sales team. Objectives may include targets for sales volumes, revenue, market penetration, or customer retention. Each of these goals requires a strategic approach and careful planning to ensure they are realistic and aligned with the company's overall business objectives. It is essential for sales managers to set objectives that are not only ambitious but also achievable, providing a clear direction for the sales team to follow.

Additionally, the use of salesforce input to make product modifications is another vital aspect of managing personal selling. Gathering information from customers and sales representatives can lead to valuable insights that drive product improvements or adaptations. This collaborative approach ensures that products stay competitive and meet the evolving needs of the market.

Maintaining open communications between sales representatives and all other stakeholders is also a key task in managing personal selling. This ensures that everyone involved is on the same page, which can enhance teamwork, customer service, and ultimately, sales performance. Regular communication helps to identify any issues early on and allows for quick resolution, thereby supporting the overall effectiveness of the sales team.